Customer Lifecycle Marketing Manager, Ref: 41850

Customer Lifecycle Marketing Manager, Ref: 41850 Job Details Contract Type Permanent Country United Kingdom Location Hatfield AL10 9BW Hours of Work Full Time - 37.5 hrs per week Shift Type Standard (08:30-17:00 Monday to Friday) Company T-Mobile (UK) Ltd Sector Marketing Package £35-40k + bonus + benefits We re always trying to better what we do at T-Mobile. That means giving our customers more and more reasons to keep coming back. Join us in this role and your focus will be on delivering irresistible campaigns for our Pay As You Go customers. In the simplest terms, you ll oversee our PAYG retention strategy. Taking the initial briefs, carrying out relevant research and honing messages, you ll then roll them out without a hitch. But that s not all - on top of all that you ll also be expected to measure the impact of activity and report back on performance. This is a high profile role and a big challenge. One that calls for a marketing professional who s experienced in developing and managing CRM related customer programmes. Someone with the drive, vision and ambition to make the role their own. Someone who ll be able to gain the confidence and buy-in of senior people across the business. Someone like you? To find out more, apply online. T-Mobile is an equal opportunities employer please help us maintain this by ensuring you omit your date of birth from your CV. Important notice: We ve been informed that some people are using the T-Mobile name to get information and money from potential candidates. At T-Mobile, we never ask for any money during the application process and all personal details should only ever be submitted via this website. If you do receive any emails asking for anything like this, please delete them immediately. See Full Job Description Hide Full Job Description Overall Purpose of Position To create and manage end to end campaigns to the PAYG base to deliver against customer months saved and revenue targets, taking direction from the overall PAYG retention strategy & using analysis, insights, learnings and test and learn programmes to refine activity. Key Accountabilities 1. To own the detailed development of individual campaigns and their business cases, working with the senior CLM manager to ensure planned activity will hit agreed KPIs. 2. To own and deliver the PAYG retention campaign calendar, providing briefs and working with the Campaign Build team and the Direct Marketing team in accordance with the agreed process. 3. To develop & own campaign performance KPIs, setting benchmarks and using these to assess performance. 4. To provide ongoing measurement and reporting on the performance of campaigns and to manage all relating documentation. To use campaign performance measurements to refine and improve activity. 5. To use insight, analysis and learnings to identify new opportunities for engagement with the base and to own and manage a corresponding test and learn programme. 6. To develop and leverage new communication methods available to the team to offer the customers a 360 comms experience. 7. To take an active role with the PAYG retention task force with potential for leading a workstream. 8. To act as delegate to Senior CLM manager where required. Education and Work Experience Essential Experience of developing and managing CRM related customer programmes and campaigns to a large base Evidence of delivering financial results Experience of senior stakeholder management Degree level or similar education Desirable Marketing qualification e.g. IDM, Postgraduate Diploma / MA in Marketing Experience of leading cross-functional working groups Knowledge (Language, IT, etc) Good Microsoft Office skills, particularly Excel & PowerPoint Personal Skills Dynamic, results-driven confident self-starter Good attention to detail, thorough and tenacious Strong commercial acumen Able to build strong, long-lasting relationships at all levels of seniority Flexible and able to manage a high degree of change 50000 Location: Hatfield, United Kingdom.