Marketing Manager - Books and Directories

Marketing Manager (Yearbooks / Directories)

Location: Central London
Salary: Basic c £30K, plus bonus scheme and benefits
Reporting to: Head of Marketing and Subscriptions
Sector: Publishing / business information

My client, a forward thinking and rapidly expanding business information provider based in Central London, is looking for a talented marketer with experience in subscriptions or marketing books and directories and a good mix of on and offline skills to take on an exciting management position within their marketing department.

Key responsibilities:

• Working closely with the Head of Marketing and Subscriptions to plan, develop and implement direct marketing campaigns (inc. DM, email, telemarketing and digital marketing)
• Driving acquisitions to the company’s Yearbooks and Directories portfolio in an efficient and cost effective manner
• Involvement in product development, print product launches and marketing plans for the launch of a new online directory
• Responsibility for revenue and spend for the Yearbooks and Directories business

• Campaign analysis and optimisation

Key Experience required:

• Minimum three years experience in subscriptions or books / directories
• Knowledge of international B2B or financial marketing
• Solid mix of on and offline marketing skills
• Strong campaign management experience

• Excellent communication and IT skills

If you want to know more about this exciting opportunity, please contact Lauren Purvis on 0870 427 0037 or lauren.purvis@bluepelicangroup.com

For details of the many other marketing positions we are currently recruiting for, please visit our website at www.bluepelicangroup.com